Raising awareness and understanding of the Holocaust and its relevance today
To highlight the work of the Trust and to substantially increase funds donated.
Our research showed that many people in the UK are ignorant of the Holocaust. Few potential donors appreciated how this is relevant to building a tolerant society, and how effective HET could be if given the resources.
We produced a jaw-dropping film that involved voxpops with people who had no knowledge of the Holocaust, incisive interviews with pupils about racism at school, and showed various HET projects including school visits to Auschwitz. The video connected modern-day genocides with the need for further education. We concluded with highly emotive interviews with Holocaust Survivors and how they want lessons from the past to be learned.
HET hoped to raise £130,000; within several months they have raised over £1,650,000.