Examples: Barnardo's|WJR|HET
Age Concern|World Vision
We won an IVCA Award and a PR Week Award for Best Broadcast Campaign
Brief
Barnardo’s wanted a video to change attitudes toward children abused through prostitution. Young girls were being treated as prostitutes rather than as abused children. Care professionals, social services, police services, educators and members of parliament were the target audience.
Worthwhile Production
In collaboration with Barnardo’s we developed, wrote and produced a powerful docu-drama ‘Who’s Daughter Next?’ featuring a cast from ITV’s ‘The Bill’ – the most successful police drama on British television. TV impressionist Jon Culshaw also assisted (our thanks to him!). We then arranged child care professionals to be filmed in a BBC spec studio discussing relevant moments in the film so that viewers would further appreciate the drama they had been watching.
Effect
As part of a PR pack, the video was essential in persuading MPs that vital changes were needed to the Children Act to safeguard the welfare of young girls. The Government introduced new guidance for those dealing with these vulnerable young people who are no longer imprisoned, instead they are cared for.
Exceeding Expectations
We won an IVCA award for Best Public Relations Video. Barnardo’s then commissioned us to produce ‘No Son of Mine’ which went on to become the IVCA Gold Award Winner dealing with young boys abused through prostitution. It dispels the myths that boys and young men ‘choose’ prostitution. We researched, developed, wrote and produced with a cast that included members of the Harry Potter movies.
